Experiments in Internet Marketing

Tuesday, April 07, 2009

Privacy Policy

Privacy Policy for webbizlab.blogspot.com

The privacy of our visitors to webbizlab.blogspot.com is important to us.

At webbizlab.blogspot.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit webbizlab.blogspot.com, and how we safeguard your information. We never sell your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on webbizlab.blogspot.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

DoubleClick DART cookies
We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

AdSense Privacy Policy Provided by JenSense

Wednesday, January 28, 2009

Is Your Website Ready For Business

So you spent the time needed to learn the effective SEO techniques needed to draw customers to you and your business.The moment of truth is here and your potential customer clicks on your website link.Now what's next?Are they truly going to like what they see?  Are they going to easily find what they're looking for

 

Website Open For Business

In theory, they have just walked inside the front door of your store.That's correct, it is important that you compare your website to an actual store. Is everything clean and orderly, or mixed up, messy and cluttered?

 

How many times have you walked into a store, and turned right around and walked out because it was very unorganized or a mess?I know that I have done that.If your website gives the customer a bad first impression, they won't even have to turn around and walk out.All they need to do is click the "back" button, and they're out on their way to another site.And you will more than likely never get them to visit your site again!

 

Many websites that give you a bad first impression, have issues that could have been easily avoided. Broken links are a fairly common mistake, and a true sign of sloppiness.Seeing little the red "x's" where a photo should appear is another common problem that is easily addressed.

 

Website Organization

Does your site maintain the good look, feel and functionality of most browsers?Do you annoy your visitor with pop-ups that refuse to go away, hard to read text, or flashing graghics?  

 

And sometimes a site that looks great in Internet Explorer, doesn't maintain that look or functionality with the other popular browsers such as Firefox. The time and resources it takes to repair problems like these are small, when compared with the cost of tarnishing a professional business relationship.

 

Do you take your customer down an orgainzed path to follow, like the aisle of a store?Or does your website resemble a yard sale after a rain storm?These are all very important issues to consider when building and maintaining your business website.Are you really open for business?

 

Here's the perfect way to introduce new customers to your business.A duplicatable system they too can follow.

Monday, January 26, 2009

Making A Good Living On The Internet Requires Lots Of Traffic


It is no secret, to make a living on the Internet you have got to have traffic. It is well known and it is something that you know you have to have but you don't necessarily know how to get. The reason you built a web site in the first place was to maybe sell products, like a Rainbow vacuum performance power nozzle. More than likely you have spent numerous hours trying to build the perfect web site. You may have used MS Word or any of the many other publishers to build your web site.

If you can get large amounts of traffic you will no doubt be able to convert them into paying customers. At least that is the hope of most folks. Some of the larger web sites that have been created at great expense over the years have fallen by the wayside. However, there are many small sites that have done quite well selling things like the Rainbow vacuum.

By using Adwords you can zero in on your target audience. Let's say that you have a web site that sells Rainbow vacuum parts, given a choice, which would you rather have, one thousand visitors per day of a general nature searching for everything under the sun or one hundred visitors looking specifically for vacuum cleaners. My choice would be the two hundred unique visitors looking for the cleaners. Why, simply because my conversion ratio would be much greater.

Are You Spending Big Money To Make Money

We have all heard the saying, "You Have To Spend Money To Earn Money". While not always the truth, it does have application when it comes to using the advertising service that Google has called Adwords. I've used Adwords on a continuing basis for several years now and I would have to say that I have spent a lot of money with them. But the other side is that I have made more sales than I would have otherwise. In other words, I made more money than I put out.

"You can never go wrong making a profit" is what the student of Glenn Turner, James E. Tolleson and his brother Rod Tolleson used to say. This is correct, with one caution. If you spend one thousand dollars in advertising and make one thousand dollars, you have made a good investment. However, if you spend one thousand dollars to run ads and only make one hundred dollars in profits your risk reward ratio is too high.

What risk reward ratio is correct? Well, that is something you will have to decide. Personally, I like a three to one ratio. If I can spend one thousand dollars on ads I'd like to see a three thousand dollar profit.